What is a good website strategy?
Website strategy means having either specific plans and/or marketing goals for a website and utilizing specific website features or capabilities in order to achieve those goals.
For example, if your website goal is to get your telephone to ring, careful consideration must be made to create highly visible call-to-action graphics to make that happen.
If getting highly qualified leads by email is the goal of the website, care must be taken to make it easy for a visitor to complete a simple form and email the company.
Informational websites need to be well organized and have advanced search features to let visitors easily find the information they need.
We have a fairly comprehensive marketing plan—how can we tell how well it is working?
How do we increase traffic?
There are several different answers, depending on your overall marketing goals and where your website comes into play. We can work with you to analyze your website search engine optimization and first make sure your website is as effective as possible. Next, we would need to determine the best way to reach your target audience and then use social media, direct mail, Google Adwords and other tactics to drive traffic to your website.
Our customer service department and our marketing team are at odds with each over. How can we make both happy?
We have to redesign our website every few years. How can be build it once and simply adapt it as needed?
How can reach bloggers so they can help me reach a common audience?
Having a blog website inside your business website would be a good approach. Once you have established the blog, you could be a guest blogger to reach a wider audience.
Do you have additional website strategy questions?
If you have additional questions, please call us at 678-969-0448 now or use the Quick Quote form below to email us.