We are very small company and we don’t have an overall marketing strategy. Where should we start?
If you don’t have a marketing plan, it is best to look at your overall business plan, then focus on clearly defining your goals and target audience. Strategy comes into play once goals are clearly defined.
Is email marketing cost-effective?
We look at email marketing as a tool best used with other marketing tools. The strength of email marketing is that it can reach large numbers of readers for very little cost, but getting email recipients to open your email message and respond to the email is a huge challenge. Focus on building your own list of highly qualified prospects and existing customers, keeping them informed about new products or services. Design-First offers many Email Marketer options.
Do we need a "leave behind" piece after we meet with potential clients?
Yes. Brochures are a relatively low cost, non-technology based tactic that can have a long shelf life. These days, with so many companies marketing on a shoestring, having an attention-getting brochure can make you stand out from your competition.
We have no idea what is working or not. Can you help?
Yes. We can work with you to design analytics for tracking what is converting and what is not. Direct mail, websites and other media can be tracked. Once tracking shows yo what is delivering the best results, you can fine-tune your strategies.
Everyone seems to be focused on Facebook and social media—should we market using social media as well?
Social media can be a great marketing tactic for a company, provided you add new content to your business Facebook page on a regular basis.
What is the best way to market a business today?
This will depend on the actual business and the target audience. In some cases it may be possible to market successfully to a niche market using only one or two media, but usually a company will need to employ several different tactics, as not all potential customers can be effectively reached with any one approach.
We need some help creating realistic goals with a moderate budget. Can you help us?
Yes. We work with clients to help them determine the best way to market to their target audience, based on their budget.
Our company does not have a marketing director. Can you help our sales department and guide their marketing efforts?
Yes. From helping to create a marketing plan to a clear strategy for achieving your marketing goals, Design-First can help your sales department.