Search Engine Optimization is primarily used to describe a process of website creation so that a website can more easily be found by search engines such as Google, Yahoo and Bing.

Search Engine Optimization, or SEO, involves both the programming or coding of the website, but also the use of content within the website so that keywords used by potential customers in searches will result in your website being pushed to the top of search engine results.

Advantages of Search Engine Friendly Website Are:

• Higher placement in search engine results
• Enhanced Google Ad results
• Greater website visitors
• More accurate search results

In order to have a fully optimized website, having a Content Management System or CMS that will allow you to easily assign keywords, descriptions and web page titles, and easily add website content to your website is absolutely essential.

Organic Search Engine Optimization is used to describe creating content-rich websites which make use of naturally occurring keywords within the website content, rather than using special coding or "tricks" to manipulate a specific search engine.

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