Five Smart Reasons to Redesign Your Website

There are many reasons to redesign your website—from simply creating a new "look and feel" to better reflect your company's branding, to reorganizing your website to better serve your website visitors, or to make your website easier for your staff to use—all of these reasons are valid reasons for redesigning your website.

Below are five smart reasons for redesigning your website and moving it to a robust content management system such as Interspire's Website Publisher.

1) Make Your Website Easy to Update and Manage

The majority of our clients are redesigning their website to make it much easier to update and change frequently, and be cost-effective to maintain.

New clients frequently have outdated websites because there are simply too many pages to keep updated easily, there is no content management system (CMS) in place, or working with a webmaster or internal IT department simply takes too much time and effort.

Once we have redesigned your website using Interspire's Website Publisher, you can go to a special web page login, and make needed changes to pages needed at any time, with no knowledge of HTML or special file upload programs needed—just a connection to the web.

2) Make Google Happy

Google is a part of our everyday lives, with almost 70% of website searches being made using Google. If you are not happy about the Google search results for your website, it could be your website structure or the other website issues that may be interfering with your quality search engine results.

If your website doesn't follow the best practices for Search Engine Optimization (SEO), your website visibility will definitely suffer.

When we redesign a client's website, we utilize website best practices for SEO and we use the content management features of Interspire's Website Publisher. This CMS platform is based on tested search optimization standards, and the websites we build using Interspire's Website Publisher can easily be found by major search engines.

Keep in mind that Google analyzes every page of your website which it can find and looks critically at the content of your website. Simply having a few pages about your business or organization is not enough to get Google to push your website to the top of search results. Your website will need to have quality content that is actually useful to website visitors, and your content must be relevant to the keywords you wish to be found by.

3) Make Your Website Visitors Happy

A well designed, intuitive, and informative website which loads fast and is easy for visitors to use will be visited more than once. Poorly designed websites will fail to engage visitors when frustrating to use, and will result in a high bounce rate away from the website.

At Design-First, our website design philosophy is to create a balance between great design, intuitive usability and many pages of website content which give readers much more insight into what a company or organization offers, and a reason to come back to your website again and again.

4) Take a Step Back

Website owners can become overly familiar and complacent with their own website. Having "fresh eyes" to evaluate the website both from the perspective of the website owner and the website visitor can be invaluable to the redesign process. Few website visitors will take the time to complain or point out problems in a website to the owner, so website issues may go unresolved for years.

At Design-First we look at current website metrics before we redesign, and with Interspire Website Publisher, we can easily integrate Google Analytics and conversion code into all our websites so we can understand exactly how our websites are performing.

5) Be Pro-active With Your Website

We help our clients to be "pro-active" with their website. Instead of waiting months or years until a website is out of date, we stress to our clients the value of making continuous improvements to their website, especially in adding quality, relevant content on a regular basis.

In addition to training our clients in how to make updates to their websites using the Interspire Website Publisher content management system, Design-First can help add new capabilities such as chat, email marketing forms, autoresponders, as well as helping to create custom applications so clients fully utilize their website within their overall marketing strategy.

Learn More About Interspire Website Publisher

For more information about the features and benefits of Interspire Website Publisher, go to our Interspire Website Publisher page or our CMS FAQs page.

Contact Design-First

Feel free to call us at 678-969-0448 or use the Request Form below to email us any questions you may have.