Planning Your Brochure
Brochures are a great marketing tool and allow you to combine color, images and text in exciting ways.
Here are the steps involved:
- Define your brochure goals
- Define your marketing objectives
- Gather sample brochures
- Establish a budget
- Define your vision for your brochure
Define your brochure goals
What do you want your brochure to actually do?
Will the brochure be selling? Or telling?
Will your brochure be more general or very specific?
Take a few minutes to write down exactly what it is you want your brochure to accomplish.
Define your marketing objectives
Where does your brochure fit into your overall marketing strategy?
Are you introducing your company? Marketing new products or services? Or providing a "leave behind" piece for potential customers?
Will the brochure be seen by new customers or existing customers?
What will be the brochure's "call to action"?
Writing about your marketing objectives will help the designer to better understand how best to design the brochure, so you can better achieve your objectives.
Gather sample brochures
Before you start your brochure project, gather some sample brochures from different companies.
This process will help you to get a better idea of how brochure size, color, images and text work together.
Establish a budget
Define your vision for your brochure
