We are very small company and we don't have an overall marketing strategy. Where should we start?

If you don't have a marketing plan, it is best to look at your overall business plan, then focus on a marketing plan to clearly define your marketing goals, target audience. Strategy comes into play once goals are clearly defined.

Is email marketing a cost-effective marketing strategy?

We look at email marketing as more of a tool to be used with other marketing tools. The strength of email marketing is that it can reach large numbers of readers for very little cost, but getting email recipients to open your email message and respond to the email is a huge challenge. Ideally you should focus on building your own list of highly qualified prospects or use email marketing to market to existing customers to keep them informed about new products or services. Design-First offers a Deluxe Email Marketer Package.

We are getting a lot of new clients by referral and from our website, but we also do a lot of networking and meetings with potential clients. Should we have some sort of brochure to leave behind?

Yes. Brochures are a relatively low cost, non-technology based media that can have a long shelf life. These days with so many companies marketng on a shoestring, having an attention-getting brochure can make you stand out from your competition. Design-First offers an inexpensive tri-fold brochure design package and printing.

We spend a lot on marketing, but we have no idea what is working. Can you help?

Yes. We can work with you to design analytics into your different marketing tools so that website traffic can be tracked as well as direct mail and other marketing media. Once tracking is in place, you can fine tune your marketing efforts after analyzing what is working to bring you the best results.

What is the best way to market a business today?

This will depend on the actual business and the target audience. In some cases it may be possible to market successfully to a niche market using only one or two mediums, but usually a company will need to employ several different mediums, as not all potential customers can be effectively reached with any one medium.

Everyone seems to be focused on Facebook and social media marketing—should we market using social media as well?

Social media can be a great marketing tool for a company, provided it is used on an ongoing basis. Many companies will create a Facebook page, then let it languish. Social media is like cultivating a garden. In order to have a harvest, you have to not only prepare the soil, but you have to weed and be involved every day.

We need some help creating realistic marketing goals based on our shrinking marketing budget. Can you help us?

Yes. We work with clients to help them determine the best way to market to their target audience, based on their marketing goals.

Our company does not have a marketing director. Can you help our sales department and guide marketing efforts?

Absolutely. From helping to create a marketing plan to a clear strategy for achieving your marketing goals, Design-First can help.

Do you have a question not listed above?

Please call us at 678-969-0448 or email us your question using the Contact Form below.