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Archive for the Website Design Category

The Importance of Website Performance

What is website performance and why is it important to a business? Many website owners think website performance is how fast the website loads on a visitor’s computer or mobile device. While having a fast loading website is important, this is not the only performance consideration. For […]

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Getting Started in Website Design and Digital Marketing

How did you get started in website design and digital marketing? In the early 1990s, before there were websites, I used computer bulletin boards to get software patches and tech support with other computer users. In 1995 I taught myself HTML and built my first website. Over […]

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How To Get Email Campaigns To Be Read

How do you get readers to actually open an email? If you provide your readers with something they look forward to receiving, they will want to open every email you send them. Staples knows I like a bargain, so they send me sales emails on office products […]

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Creating Great Email Content

How do you decide what is the best content for an email marketing campaign? Sending out generic emails without a strategy is just not effective. When creating an email campaign for my clients, I always ask : What is the purpose of the campaign? Is the email […]

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What Software Is Needed For Email Marketing?

Email marketing software makes it easy to manage your lists and makes it easy to set up and send out your campaigns. Constant Contact and Mail Chimp are both great for small businesses. These are both easy to use and very inexpensive for small lists. Using email […]

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Why Should A Business Use Email Marketing?

It is a great way to build brand awareness. Email marketing allows a company to reach potential customers who may not be familiar with the products or services the company has to offer. Another reason to use it is that companies can easily communicate with existing customers to […]

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Improving A Website’s Performance

Why is it important to improve a website’s performance? The short answer is Google. If a website is under-performing, then the website’s Google search result will suffer, meaning less traffic for the website. The longer answer is that every business really needs the best performing website possible, […]

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How Much Should A Website Cost?

This is a lot like asking, “how much should a custom built house cost?” The biggest cost for most projects is the amount of time needed for all the requirements. In other words, a small business website may need 40 or 50 hours to complete, but a […]

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Why Is WordPress So Popular – Part 2

Is WordPress Secure? Over the years, I have worked with dozens of content management systems, and I have found that all websites are vulnerable in some way. All website platforms have periodic security updates that must be kept up to date, just as personal computers have to be […]

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Why Is WordPress So Popular – Part 1

WordPress began a simple blogging platform back in 2003. One of the reasons for its initial popularity is that it is very easy to use–writers and non-technical people could set up a simple website and blog about different topics. It has evolved into a powerful content management system […]

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Design-First serves Columbus, La Grange, West Point, Duluth and the Metro Atlanta, Georgia area. Phone: 678-969-0448.