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Archive for the Search Engine Optimization Category

Improving A Website’s Performance

Why is it important to improve a website’s performance? The short answer is Google. If a website is under-performing, then the website’s Google search result will suffer, meaning less traffic for the website. The longer answer is that every business really needs the best performing website possible, […]

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How can I improve website conversion for my website?

A website conversion is where a website visitor responds to a call to action in your website and does something you want. They “convert” from a visitor to become a lead. For example, if a website visitor fills out form on your website to request more information, […]

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How can I tell if my business is working properly?

I use the free Google Analytics tool. It lets you see how your website is being used by visitors and helps you to see flaws in your website. What is Google Analytics? Once an account is set up for a website, Google Analytics is able to track […]

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What is search engine optimization (SEO)?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. . . . and why is it so important to your website? Search engine optimization, also called SEO, is simply doing everything possible to make your website […]

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What is a responsive website?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. A responsive website will display your website differently, depending on whether your website visitor is using a smartphone, a tablet device or a desktop computer. For […]

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How should a company prepare for a website redesign?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. I recommend that clients first have a meeting with all stakeholders in the company so website problems can be identified and so new ideas for needed […]

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Tips for improving your website content

In addition to creating an informative website about your company, products and/or services, think about how your website can become a “go-to” resource for potential customers, and how you can provide your customers with information that they can use in their business. Make your website one that […]

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Using Google Analytics to monitor your website and improve conversions

Google offers a free tool that every website owner should be using—Google Analytics. Google Analytics is far more than mere website statistics. Google Analytics gives you detailed insight into exactly how your website is being used by visitors, and helps you to better understand the dynamics of […]

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