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Archive for the Print Design Category

How To Become Expert In Graphic Design And Printing

How did you become such an expert in both graphic design and printing? After high school I accepted a job at a printing company in Columbus, Georgia and I fell in love with printing. I apprenticed there for six years and I became a graphic artist. Since […]

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Why is Pre-Press so Important?

Before a company prints a marketing piece, what should be considered? Start by making sure the marketing goals and objectives for the piece are communicated with the graphic designer before any design work is done. During the initial discussion about the piece, an experienced graphic designer will […]

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Why is having a great-looking business card important?

When meeting new customers face to face, having a great business card is very important. While you can make a positive impression, a well-designed business card provides a visual reminder to a prospect. Is a business card part of a company’s branding? Absolutely. A business card should […]

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How can you save money when printing marketing materials?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. There are many different printing options available today, which makes finding the best method of printing a bit confusing to many business. Digital, which is high […]

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What are QR codes and why are they important?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. What are QR codes? QR (quick response) codes bridge the gap between the world of offline marketing and the online world where you can give viewers […]

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Using QR codes to market your business

What exactly are QR codes? QR codes bridge the gap between the world of offline marketing and the online world where you can give viewers dynamic, engaging content. If you have seen an ad with one of those odd black and white squares, you can use your smartphone […]

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Using QR codes in your marketing strategy

You have probably noticed the square QR Codes in magazines and in direct mail or on signage, like the example shown on the right. Hidden, in what seems to be a random pattern of black and white squares, is a URL. However, it just as easily could […]

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Are printed marketing materials still relevant?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Podcasts page. With so many companies focusing their marketing efforts on websites and social media, why would a company want to use printed marketing materials? Printed marketing materials engage […]

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Making great first impressions with prospects

When a prospective customer visits your website, receives a business card or brochure, or responds to an email newsletter or direct mail offer, what impression are you making on the prospect? It only takes a second or two for a prospect to make a decision about your […]

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Design-First serves Columbus, La Grange, West Point, Duluth and the Metro Atlanta, Georgia area. Phone: 678-969-0448.