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Archive for the Marketing Strategy Category

How To Get Email Campaigns To Be Read

How do you get readers to actually open an email? If you provide your readers with something they look forward to receiving, they will want to open every email you send them. Staples knows I like a bargain, so they send me sales emails on office products […]

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What Software Is Needed For Email Marketing?

Email marketing software makes it easy to manage your lists and makes it easy to set up and send out your campaigns. Constant Contact and Mail Chimp are both great for small businesses. These are both easy to use and very inexpensive for small lists. Using email […]

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Why Should A Business Use Email Marketing?

It is a great way to build brand awareness. Email marketing allows a company to reach potential customers who may not be familiar with the products or services the company has to offer. Another reason to use it is that companies can easily communicate with existing customers to […]

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Why is a Yearly Marketing Review So Important?

Why is a year-end marketing review important to every company? By mid-December, most companies know where they are in terms of reaching or exceeding their marketing goals for the year so they can make changes for the upcoming year. While the company’s sales for the year are […]

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How can I improve website conversion for my website?

A website conversion is where a website visitor responds to a call to action in your website and does something you want. They “convert” from a visitor to become a lead. For example, if a website visitor fills out form on your website to request more information, […]

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How can I tell if my business is working properly?

I use the free Google Analytics tool. It lets you see how your website is being used by visitors and helps you to see flaws in your website. What is Google Analytics? Once an account is set up for a website, Google Analytics is able to track […]

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Why is having a great-looking business card important?

When meeting new customers face to face, having a great business card is very important. While you can make a positive impression, a well-designed business card provides a visual reminder to a prospect. Is a business card part of a company’s branding? Absolutely. A business card should […]

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Why are keywords important when writing website content?

Each website page will have a few important keywords that will be picked up by search engines. While it is important to provide clear, concise information on every website page, website content writers often overlook keywords, which can mean potential website visitors may not find certain website […]

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How can you save money when printing marketing materials?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. There are many different printing options available today, which makes finding the best method of printing a bit confusing to many business. Digital, which is high […]

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What is search engine optimization (SEO)?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. . . . and why is it so important to your website? Search engine optimization, also called SEO, is simply doing everything possible to make your website […]

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