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Archive for the Branding Your Business Category

Why is Pre-Press so Important?

Before a company prints a marketing piece, what should be considered? Start by making sure the marketing goals and objectives for the piece are communicated with the graphic designer before any design work is done. During the initial discussion about the piece, an experienced graphic designer will […]

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Why is having a great-looking business card important?

When meeting new customers face to face, having a great business card is very important. While you can make a positive impression, a well-designed business card provides a visual reminder to a prospect. Is a business card part of a company’s branding? Absolutely. A business card should […]

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How can you save money when printing marketing materials?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. There are many different printing options available today, which makes finding the best method of printing a bit confusing to many business. Digital, which is high […]

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What are QR codes and why are they important?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. What are QR codes? QR (quick response) codes bridge the gap between the world of offline marketing and the online world where you can give viewers […]

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What is branding?

To listen to the 5 minute podcast of this blog post and other marketing podcasts,  please go our Marketing Podcasts page. What does branding begin with: A good business name or a logo or both? Actually, branding is much more than a business name and a logo. […]

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All businesses are in the publishing business

I was listening today to a podcast and John Batelle, CEO of Federated Media was quoted as saying, “Every small business is in the publishing business today.” If you think about it, this is so true. Before websites became mainstream (prior to 1995), most small businesses marketed […]

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Design-First serves Columbus, La Grange, West Point, Duluth and the Metro Atlanta, Georgia area. Phone: 678-969-0448.