The Challenge

LookJewelryAndGift.com customer orders were being handled by fax and over the phone, and the old website was very basic, offering a few .PDFs from the client's jewelry catalog.

LOOK! Jewelry & Gift Wholesalers was wanting . . .

• To allow retail customers to see all the many products and display cases offered.

• A way to provide additional information on the website and to sell to new and existing customers.

• To make it easy for customers to order online.

• To prevent the public from seeing their wholesale pricing.

• Retailers to create an account and to become more involved with the website.

• To offer customers specials on closeouts and discontinued items.

• A more efficient way to keep customers up to date.

Client Background

LOOK! Jewelry and Gift Wholesalers, is a jewelry wholesaler, based in Arizona, with many customers around the country and overseas purchasing southwestern inspired jewelry for their retail stores.

The Solution

Design-First used the Interspire Shopping Cart System to create a catalog website with product categories, and individual product pages so customers can browse and order specific items.

• In order to limit the public from seeing wholesale pricing, Design-First customized the shopping cart system.

• Design-First created a slideshow for the home page to highlight products.

• Design-First used client-provided text to create product and category pages.

• Design-First sized and cropped all images used in the website and imported all product images into the website.

• Design-First provided website configuration, testing and training.

The Results

• LookJewelryAndGift.com has a system that offers potential customers and customers information and pricing.

• The website can be easily managed by the client.

• The client has a shopping cart catalog system that can be expanded as needed in the future to include other product categories and products.

• Customers have an intuitive interface for ordering products.