Case Study - LookJewelryAndGift.com - Ecommerce
- 6-10-2010
LookJewelryAndGift.com customer orders were being handled by fax and over the phone, and the old website was very basic, offering a few .PDFs from the client's jewelry catalog.
LOOK! Jewelry & Gift Wholesalers was wanting . . .
- To allow retail customers to see all the many products and display cases offered.
- A way to provide additional information on the website and to sell to new and existing customers.
- To make it easy for customers to order online.
- To prevent the public from seeing their wholesale pricing.
- Retailers to create an account and to become more involved with the website.
- To offer customers specials on closeouts and discontinued items.
- A more efficient way to keep customers up to date.
Client Background
LOOK! Jewelry and Gift Wholesalers, is a jewelry wholesaler, based in Arizona, with many customers around the country and overseas purchasing southwestern inspired jewelry for their retail stores.
The Solution
Design-First used the Interspire Shopping Cart System to create a catalog website with product categories, and individual product pages so customers can browse and order specific items.
- In order to limit the public from seeing wholesale pricing, Design-First customized the shopping cart system.
- Design-First created a slideshow for the home page to highlight products.
- Design-First used client-provided text to create product and category pages.
- Design-First sized and cropped all images used in the website and imported all product images into the website.
- Design-First provided website configuration, testing and training.
The Results
- LookJewelryAndGift.com has a system that offers potential customers and customers information and pricing.
- The website can be easily managed by the client.
- The client has a shopping cart catalog system that can be expanded as needed in the future to include other product categories and products.
- Customers have an intuitive interface for ordering products.



