Google offers a free tool that every website owner should be using—Google Analytics. Google Analytics is far more than mere website statistics. Google Analytics gives you detailed insight into exactly how your website is being used by visitors, an...

Go beyond basic website content In addition to creating an informative website about your company, products and/or services, think about how your website can be a "go-to" resource for potential customers, and how you can provide your customers ...

I was listening today to a podcast and John Batelle, CEO of Federated Media was quoted as saying, "Every small business is in the publishing business today." If you think about it, this is so true. Before websites became mainstream (prior to 1995)...

Sitemap.html versus sitemap.xml—which is more important? The answer is that both are important, but for very different reasons.Sitemaps for visitors - When you use the term “sitemap”, most people think this refers to an outline of an entire websi...

Is your business making a great first impression? When a new prospective customer visits your website, receives a business card or brochure, or responds to an email newsletter or direct mail offer, what impression are you making on the prospect? I...

One of the most frequently asked questions from clients is why does Google seem to ignore some of their website pages in searches and how to improve organic search rankings for a wider range of keywords. Many website owners become frustrated as so...

Most of us had not heard of HTML5 until we learned that all the Apple devices we use would not support Flash, or heard in the news Steve Jobs comments about why HTML5 was better.  I must admit, that at first I thought it might just be an Adobe and...

You have probably noticed the square QR Codes in magazines and in direct mail or on signage, like the example shown on the right. Hidden it what seems to be a random pattern of black and white squares, is a URL. If you are a smartphone user, or if...

Blogging is here to stay. But is it the right marketing tool for your company?I remember years ago, when Radio Shack would run a column within it's sales flyer called the Flyer Side Chat. In this column, Lou Kornfeld, president of Radio Shack, w...