. . . Ingredients for a great business card
- Categorized in: Marketing Your Business
What Goes On a Business Card?
Business cards were once limited to a name, title, business name and address. Over the years, there have been increased demands on the small space of a business cards as phone numbers were added, then fax numbers and more recently as email addresses, cell phone numbers and website addresses have been added.
Typically, a business card will contain:
Type Size, Style and Readability
There is nothing more embarrassing than handing your business card to someone, and then having the recipient squint or remove their glasses in order to read your name or title, or to have to correct someone who mis-reads your logo or name.
It's a good idea to use an easily read type size and font. Not all meetings occur in brightly lit offices, and often very stylistic fonts are very hard to read when they are small or in adverse lighting conditions.
While it is tempting to put several phone numbers on a card, less information on the card will mean more room and more room means you can have a larger type size or have a card with less clutter.
Utilizing the Back Side of a Card
Ideally, all the vital information should be on one side of your business card.
Potential clients may slide your card into a plastic sleeve or notebooks so only one side shows, or they may scan your card into their computer.
However, the back side of a business card can be the ideal space to add a quotation, an image, text in another language. Care should be taken to not over the back side of the card. The idea is to convey who you are and what you do in once glance, but the back side of the card can be utilized.
Business cards were once limited to a name, title, business name and address. Over the years, there have been increased demands on the small space of a business cards as phone numbers were added, then fax numbers and more recently as email addresses, cell phone numbers and website addresses have been added.
Typically, a business card will contain:
- A logo
- A tagline
- Name and Title
- Office phone
- Cell phone
- Fax number
- Email address
- Website address
Type Size, Style and Readability
There is nothing more embarrassing than handing your business card to someone, and then having the recipient squint or remove their glasses in order to read your name or title, or to have to correct someone who mis-reads your logo or name.
It's a good idea to use an easily read type size and font. Not all meetings occur in brightly lit offices, and often very stylistic fonts are very hard to read when they are small or in adverse lighting conditions.
While it is tempting to put several phone numbers on a card, less information on the card will mean more room and more room means you can have a larger type size or have a card with less clutter.
Utilizing the Back Side of a Card
Ideally, all the vital information should be on one side of your business card.
Potential clients may slide your card into a plastic sleeve or notebooks so only one side shows, or they may scan your card into their computer.
However, the back side of a business card can be the ideal space to add a quotation, an image, text in another language. Care should be taken to not over the back side of the card. The idea is to convey who you are and what you do in once glance, but the back side of the card can be utilized.
