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Case Study – Elmore Sand & Gravel

Elmore Sand and GravelChallenge

The previous website was a handful of static website pages with no navigation and very limited information.

The challenge for designing the new Elmore Sand & Gravel, Inc. website was to create an engaging, informative and graphically appealing website that would reinforce the marketing message about Elmore being Alabama’s premier supplier of quality river gravel.


Elmore Sand & Gravel, Inc. offers a wide range of decorative, construction, filter and metallurgical gravels.

The previous website only had a few websites pages and few images showing the range of gravel and sand offered.


Design-First redesigned the Elmore Sand & Grvel website, with the following features:

  • Implemented a responsive design for website viewing on desktop, tablets and smartphones.
  • Utilized primary and secondary navigation so all pages are accessible using the top navigation menu.
  • Added a search field so visitors can search by keywords and phrases.
  • Created a slideshow with links to different product categories from the home page.
  • Integrated a WordPress content management system so client can add new pages, update content and unpublish articles as needed.
  • Added Google Analytics for tracking website utilization.
  • Created callouts
  • Created product galleries using large, detailed images.
  • Created product comparison charts showing colors and sizes
  • Created several information forms with Captcha,
  • Added several form pages for users to request specific community documents.
  • Added meta data on all pages.
  • Added an automatic sitemap.xml application was implemented to provide search engines with all the pages in the website.


The new website has been well received by new and existing clients:

  • Elmore Sand & Gravel is receiving quote requests, contact requests and resumes.
  • The website works with desktop computers, tablets and smartphones.
  • The website is now fully searchable by search engines.
  • The website has increased natural organic search engine rankings.
  • Updates to the website can be made quickly and easily.
  • The website was relisted with major search engines to improve rankings.
  • General public is able to easily find the information they need and see the differences between all the different products.
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Design-First serves Columbus, La Grange, West Point, Duluth and the Metro Atlanta, Georgia area. Phone: 678-969-0448.