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Case Study – Elmore Sand & Gravel

Elmore Sand and GravelChallenge

The previous website was a handful of static website pages with no navigation and very limited information.

The challenge for designing the new Elmore Sand & Gravel, Inc. website was to create an engaging, informative and graphically appealing website that would reinforce the marketing message about Elmore being Alabama’s premier supplier of quality river gravel.

Background

Elmore Sand & Gravel, Inc. offers a wide range of decorative, construction, filter and metallurgical gravels.

The previous website only had a few websites pages and few images showing the range of gravel and sand offered.

Solution

Design-First redesigned the Elmore Sand & Grvel website, with the following features:

  • Implemented a responsive design for website viewing on desktop, tablets and smartphones.
  • Utilized primary and secondary navigation so all pages are accessible using the top navigation menu.
  • Added a search field so visitors can search by keywords and phrases.
  • Created a slideshow with links to different product categories from the home page.
  • Integrated a WordPress content management system so client can add new pages, update content and unpublish articles as needed.
  • Added Google Analytics for tracking website utilization.
  • Created callouts
  • Created product galleries using large, detailed images.
  • Created product comparison charts showing colors and sizes
  • Created several information forms with Captcha,
  • Added several form pages for users to request specific community documents.
  • Added meta data on all pages.
  • Added an automatic sitemap.xml application was implemented to provide search engines with all the pages in the website.

Results

The new website has been well received by new and existing clients:

  • Elmore Sand & Gravel is receiving quote requests, contact requests and resumes.
  • The website works with desktop computers, tablets and smartphones.
  • The website is now fully searchable by search engines.
  • The website has increased natural organic search engine rankings.
  • Updates to the website can be made quickly and easily.
  • The website was relisted with major search engines to improve rankings.
  • General public is able to easily find the information they need and see the differences between all the different products.
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Design-First is located in Duluth, Georgia inside Gwinnett County. Phone: 678-969-0448 or Toll Free at: 888-223-2730